Argentina + Mexico · 3,000+ FTDs / month per market · cohort economics to month 6
Projected monthly model · GEO: AR + MX
PROJECTED · ILLUSTRATIVEBuy 3,000+ FTDs/month in each market at ~$30 CPA (~$90K/mo each).
The first deposit is under CPA in month 1 — but players redeposit ~8×, lifting value to
~$67.5/FTD by month 6 → 225% ROAS, +$225K net/mo combined.
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Recommendation — scale Argentina + Mexico
Both cross break-even by ~month 3 and compound after. Mexico is the lead (270% M6 ROAS,
best retention); Argentina adds USD-priced quality at the same CPA. Together:
6,000 FTDs/month at ~$180K → ~$405K M6 value = 225% ROAS, +$225K net/mo.
How the ROAS works. You pay ~$30 to acquire an FTD. Their first deposit (~$22.5) doesn't cover that —
month-1 ROAS ≈ 75% (underwater). But LATAM players redeposit ~8× over 6 months, so cumulative net value
reaches ~$67.5 per FTD. M6 ROAS = value ($67.5) ÷ CPA ($30) = 225%.
Break-even lands around month 2–3. Avg bill is only the first of many deposits — it is not the ROAS numerator.